Sonia Khurana has been promoted to Senior Vice-President and National Head of Customer Engagement for OgilvyOne. She will operate from the agency’s Mumbai branch.
Prior to this, Khurana was heading OgilvyOne’s Bangalore office. While in Bangalore, she was instrumental in growing the OgilvyOne business. Under her leadership, OgilvyOne acquired many clients such as Dr. Reddy’s, SAP and Elle Fashionwear, among others.
Vikram Menon, President, OgilvyOne Worldwide India, said, “Our promise to clients is to help them unlock the full value of customers, by turning big ideas and data insights into compelling personal experiences that help them win more customers and make them more valuable. With her expertise and experience in CRM and Digital, Sonia is perfectly geared to deliver on this promise.”
Khurana said, “I am excited to be in this role. It’s a privilege to be able to work towards delivering on David Ogilvy’s famous promise, ‘We sell, or else’. OgilvyOne has invested heavily in engagement planning tools and processes, technology infrastructure and data analytics capabilities. In addition, our understanding of digital allows us to expand our approach to acquiring and engaging customers beyond traditional CRM channels.”
In her new role, Khurana will focus on building the CRM and loyalty capabilities of OgilvyOne across India. OgilvyOne has a data analytics hub in Bangalore that works on both local and international clients. BMW India, Titan and Dr. Reddy’s are some of the CRM clients that OgilvyOne has on its roster.
Khurana comes with 15 years of experience in CRM, direct marketing and digital. She has also worked with DIREM and Wunderman International. Some of the brands that she has worked on include IBM India, Nokia, Microsoft, General Motors and Pizza Hut.