OgilvyOne, known the world over as the largest CRM entity, has invested in the establishment of a database development and management team in Bangalore. The team, initially comprising four new hires, will work on behalf of the Worldwide Bridge database management team, which manages databases for international clients. The team will report to C S Krishnakumar, based in Bangalore, who in turn reports to Fernando Spella, Consulting and Bridge Regional, OgilvyOne Worldwide, based at the head office in Hong Kong.
John Goodman, CEO, India and South Asia, Ogilvy & Mather, stated, “This is only a small step but I think it marks the beginning of something significant, of India becoming a hub for our worldwide data management business."
Meanwhile, Spella commented, “We have been developing our Bridge application and data management business for seven years. In line with the growth of the business we had a need to boost our team. After reviewing the options, India was by far the best. It has people with the right skills and drive."