Top Story


Home >> Advertising >> Article

OgilvyOne invests in Bangalore-based database team

Font Size   16
OgilvyOne invests in Bangalore-based database team

OgilvyOne, known the world over as the largest CRM entity, has invested in the establishment of a database development and management team in Bangalore. The team, initially comprising four new hires, will work on behalf of the Worldwide Bridge database management team, which manages databases for international clients. The team will report to C S Krishnakumar, based in Bangalore, who in turn reports to Fernando Spella, Consulting and Bridge Regional, OgilvyOne Worldwide, based at the head office in Hong Kong.

John Goodman, CEO, India and South Asia, Ogilvy & Mather, stated, “This is only a small step but I think it marks the beginning of something significant, of India becoming a hub for our worldwide data management business."

Meanwhile, Spella commented, “We have been developing our Bridge application and data management business for seven years. In line with the growth of the business we had a need to boost our team. After reviewing the options, India was by far the best. It has people with the right skills and drive."


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video