Ogilvy India has decided to focus its attention on Meridian in a big way. The agency has elevated Rensil D’Silva as Executive Creative Director of the agency. N Ramesh too continues to be ECD at Meridian. D’Silva will be based in Mumbai and Ramesh will operate from Bangalore. Also, Bates David Enterprise’s Kumar Subramaniam has been roped in as President of Meridian Communication.
INX Media and INX News have also been added to the Meridian kitty. The business size is expected to be well in excess of Rs 10 crore.
It should be noted that INX Media has to still announce the creative agency for its music channel as well as its media partner.
Meridian has a lot planned hereon. One of the first is to start offices in Delhi, Mumbai and Bangalore. The objective is to make Meridian a full-service agency with 360-degree offerings.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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