Hindustan National Glass & Industries Ltd (HNGIL), that had recently invited nine agencies to compete for its creative business, has finalised three agencies for the final round. These include Ogilvy India, RK Swamy BBDO and Leo Burnett India. The estimated account size of the business is Rs 20 crore.
When contacted, the client refrained from divulging any details. However, sources close to the situation, have confirmed the development to exchange4media.
As reported earlier, HNGIL plans to launch an integrated Float Glass project in the state of Gujarat. The brief given to the agencies was on the basis of the corporate branding of the group, which was to create a communication plan for this project.
HNGIL offers premium glass containers for every kind of application. It produces containers for multifarious industries like pharmaceuticals, beverages, processed foods, cosmetics, liquors etc. The HNGIL clientele includes companies such as Pepsi Co., Coca-Cola, Cadbury’s, Nestle, Raun Pollack, Dabur, Bayer, Lakme, Glaxo, Pfizer, Reckitt & Coleman, Shaw Wallace and UB group.