Marcia Silverman, CEO, Ogilvy Public Relations Worldwide, has been elected to the Ogilvy & Mather India Board. While this move was initiated to replace an outgoing director, the opportunity to draw on Silverman’s talent for India serves to emphasise O&M’s commitment to 360-brand communications in the way forward.
Commenting on her appointment, Piyush Pandey, Chairman and National Creative Director, O&M, said, “Marcia is a PR professional of international standing, and her inclusion in the Indian Board is going to add a lot of experience to our thinking. We will use her expertise to give a fresh thrust to our ambitious plans in the world of public relations.”
“India’s economic rise is coming on rapidly now, as is the influence it wields, so it will need to look beyond its own borders to manage perceptions in the West and in China, as it takes its place at the global table. I am delighted to help it do so with my colleagues from the Ogilvy family,” remarked Silverman.
Silverman has been with Ogilvy Public Relations Worldwide for 20 years now and is based in Washington DC, with responsibility for worldwide operations. This veteran has built the agency into a truly global and connected network of professionals, spanning 60 cities on six continents.
‘PR Week’ has recognised Silverman’s contribution to the industry by profiling her as one of the 50 Most Powerful Women in PR and as one of the 100 Most Influential PR Professionals in the 20th century.
Prior to joining Ogilvy PR, Marcia was with the public relations division of JWT in New York.
John Goodman, CEO (India & South Asia), O&M, added, “Marcia’s skill and experience will be a great asset to our development of 360-degree Brand Stewardship in India.”