Top Story


Home >> Advertising >> Article

Ogilvy Outreach bullish about its prospect

Font Size   16
Ogilvy Outreach bullish about its prospect

Ogilvy Outreach, the specialist unit of Ogilvy & Mather that was launched in 1998 to reach out to "low-income groups in media-dark markets through communication" is bullish about its prospects in the years ahead.

Over the last four years, the outfit has roped in about 70 clients, including big players such as Hindustan Lever Ltd, ITC, Bharat Petroleum Corporation Ltd, Asian Paints, Eveready Industries and the TTK group, among others.

According to sources the organization was focussed on reaching out to the estimated 240 million people in rural India who had no access to mass media. In the last four years, the organization has built a communication network across 1.5 lakh villages and 4,000 small towns in 13 states. A force of 300 supervisors and 15,000 field operators supports this network.

Most of its operational models veer round corporate' social responsibility and cause-related marketing.


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016