In a bid to meet the evolving needs of its clients, Ogilvy One Worldwide, the direct marketing division of Ogilvy & Mather India is planning to roll out a slew of new initiatives. For starters, Oglivy One is planning to launch an audit tool called ‘Customer Management Assessment Tool (CMAT) soon. CMAT is a creation of a company called QCi in the UK which the agency had acquired last year.
As part of its new initiatives, the agency also plans to extend the services of its recently-launched division called ‘Analytics’ to Mumbai. Currently, Analytics has its head office in Bangalore. Incidentally, Ogilvy One is in dialogue with two leading IT companies for software solutions.
As part of its expansion plans, the agency is moving next week to its new call centre premises in Mumbai. Five years back, Ogilvy One set up its call centres to offer direct marketing services to its clients.
In addition, Ogilvy One has set up the OgilvyOne institute to teach marketing people the principles of Direct Marketing.