Ogilvy Mumbai has been declared the Most Effective Agency Office Globally in the 2013 Effie Effectiveness Index. This is the second consecutive year that the agency has bagged this accolade. Effie Worldwide and WARC, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in the ongoing Cannes Lions 2013 festival on June 21.
Reacting to the recognition, Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia said, “I am truly delighted for Ogilvy Mumbai and all our clients who we have partnered in achieving this unprecedented recognition of being ‘the Most Effective Agency Office in the World’.”
Navin Talreja, who heads Ogilvy & Mather’s Mumbai & Kolkata offices, termed winning the award for two years in a row “a staggering achievement”. He added, “This only further underlines our philosophy of deep collaboration between Creative, Planning and Account Management helping us deliver on the twin peaks of creativity and effectiveness. This would not have been possible without the support of our clients.”
Kawal Shoor, Head of Planning, Ogilvy Mumbai added here, “We didn’t plan for this. Couldn’t have. Only in hindsight have we figured the reason Ogilvy Mumbai has been honoured with this accolade, in successive years. And the reason is - great work that works, not for a few, but for a very wide set of brands, across different clients. I think Ogilvy Mumbai manages the depth-versus-width issue beautifully, because we’re blessed with a unique mix of skill sets, our creative culture, and a genuine desire to motor each other’s thoughts forward.”
The EFFIE Index was launched in June 2011 and is led by Effie Worldwide. The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analysing finalist and winner data from Effie Worldwide competitions.