Top Story

e4m_logo.png

Home >> Advertising >> Article

Ogilvy Mumbai declared most effective agency office in the world

22-June-2013
Font Size   16
Share
Ogilvy Mumbai declared most effective agency office in the world

Ogilvy Mumbai has been declared the Most Effective Agency Office Globally in the 2013 Effie Effectiveness Index. This is the second consecutive year that the agency has bagged this accolade. Effie Worldwide and WARC, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in the ongoing Cannes Lions 2013 festival on June 21.

Reacting to the recognition, Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia said, “I am truly delighted for Ogilvy Mumbai and all our clients who we have partnered in achieving this unprecedented recognition of being ‘the Most Effective Agency Office in the World’.”

Navin Talreja, who heads Ogilvy & Mather’s Mumbai & Kolkata offices, termed winning the award for two years in a row “a staggering achievement”. He added, “This only further underlines our philosophy of deep collaboration between Creative, Planning and Account Management helping us deliver on the twin peaks of creativity and effectiveness. This would not have been possible without the support of our clients.”

Kawal Shoor, Head of Planning, Ogilvy Mumbai added here, “We didn’t plan for this. Couldn’t have. Only in hindsight have we figured the reason Ogilvy Mumbai has been honoured with this accolade, in successive years. And the reason is - great work that works, not for a few, but for a very wide set of brands, across different clients. I think Ogilvy Mumbai manages the depth-versus-width issue beautifully, because we’re blessed with a unique mix of skill sets, our creative culture, and a genuine desire to motor each other’s thoughts forward.”

The EFFIE Index was launched in June 2011 and is led by Effie Worldwide. The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analysing finalist and winner data from Effie Worldwide competitions.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship