Ogilvy & Mather on Thursday announced the launch of Meridian, a full service agency of the WPP Group. Meridian will be headquartered in Bangalore. Even though it will be initially based in Bangalore, it will service clients outside Bangalore. The agency plans to expand to other cities in due course.
Ogilvy is putting in place some of its best resources to drive Meridian. The new agency will be spearheaded by two of Ogilvy’s senior management – N Ramesh, National Creative Director, and Ganesh Raman, Executive Vice-President.
Said Piyush Pandey, Executive Chairman & National Creative Director, Ogilvy & Mather, “By placing two very senior Ogilvy leaders with vast big brand experience, we have ensured that Meridian gets a head start. We will now be in a position to deliver the Ogilvy experience to clients who are more comfortable with a small agency culture.”
Ramesh will be moving from his position of Creative Director, Ogilvy Delhi, to take on his new role as National Creative Director, Meridian. Ganesh moves from his position of VP & Head of Office, Ogilvy Hyderabad, to Executive VP of the new agency. Both will relocate to Bangalore. Both Ramesh and Ganesh bring with them an in-depth knowledge and understanding of Ogilvy systems, tools and techniques.
Prateek Srivastava, President, Ogilvy & Mather Bangalore, added, “Meridian will be a truly 360 degree agency from inception. The Indian market is rapidly moving beyond mass media, but there are not too many agencies with the capability to cater to this shift primarily because these agencies were not born 360 degree. Meridian will be. That’s the essential difference.”
The advertising industry has kept pace with the healthy growth of the Indian economy. Market dynamics are changing, and agencies created in a new age will adapt more readily and naturally to newer needs of marketers. This is why the company believes the time is right to launch a new agency.
Meanwhile, O&M announced two senior promotions in its Hyderabad and Delhi offices. Emmanuel Upputuru has been promoted as Senior Creative Director, Ogilvy Delhi, while Rani Reddy, Activation Head-West, Ogilvy Activation, has been promoted as General Manager, Ogilvy & Mather, Hyderabad. Emmanuel will be taking over from Ramesh. And Rani will be taking over from Ganesh Raman.
Said Pandey, “Emmanuel is a star creative person and a great motivator. I am sure that our clients in Delhi will benefit from his leadership. Rani has been with Ogilvy a long time and has done a fabulous job. Hyderabad is her home ground and it is not going to be easy for anyone to beat her there.”
Rani has 13 years of experience in marketing and brand promotion. Before moving to Ogilvy in 2001, she was Senior Manager-Marketing in BPL, Bangalore. She has a strong background in business development and advertising.
To further strengthen the creative team in Delhi, Nitin Srivastava has also been promoted as Creative Director.
“What I love about Ogilvy India is that we have so much homegrown talent. Emmanuel and Rani reflect the best of that,” said John Goodman, CEO, O&M (India & South Asia).