Top Story

e4m_logo.png

Home >> Advertising >> Article

Ogilvy India sweeps EFFIE Awards 2012

05-December-2012
Font Size   16
Ogilvy India sweeps EFFIE Awards 2012

Ogilvy and Mather emerged as the Agency of the year at EFFIEs 2012. The agency won 24 awards across various categories and including the prestigious Grand EFFIE award of the year. They won nine Gold, 11 Silver and three Bronze EFFIEs, thus reaching to a grand total of 280 points.

The campaigns that achieved Gold medals were Madhya Pradesh Tourism - Incredible India, Asian Paints Apex – Yeh Badhiya Hai, Fevicol - The ultimate bond-20 years and still growing strong, Satyamev Jayate - Managing a billion expectations (won in two categories), Fox Crime – The photograph’s case (won in two categories), Vodafone - Drive into the big league, and The Hindu – Undumb India.

‘Kuch Meetha Ho Jaaye – Cadbury Dairy Milk’s growth story from 2005 to 2012’ was awarded the Grand EFFIE of the Year.

While Ogilvy and Mather was ahead of the race with a royal total, McCann Worldgroup followed with 65 points (three silver and seven bronze) and Lowe Lintas and Partners followed with 60 points (three silvers and six bronze).

Though it did not make it to the top three, Taproot India bagged three Gold EFFIEs for its ‘Har ek friend zaroori hota hai’ campaign and achieved a grand total of 45 points. Following Taproot was Leo Burnett with eight Bronze EFFIEs.

The gap in the total scores of the next five entries reduced to 20 points. Jubilant Foodworks and JWT received a total score of 25 – while the former bagged a Silver EFFIE, JWT took home three Bronzes.

Happy Creatives, Meridian Communication, BBH Communication, Draftfcb Ulka and Mindshare followed with a total score of 15 points. While Happy Creatives and Meridian Communication bagged a Gold each, the others followed with Silver and Bronze EFFIEs.

Organised by The Advertising Club, Effies has awards across various categories, ranging from healthcare to service.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video