Bank of Maharashtra is in the process of finalising its advertising partners that would look after its creative, media, events and PR duties. The bank has further expanded the roster of agencies, and it is learnt that the latest to join the list of empanelled agencies are Ogilvy India and PerceptH.
Even though the client is still tight-lipped about the development, it is learnt that the agencies already empanelled are: Lintas India that includes Lowe Lintas and Lintas Media Group, Rediffusion that includes Rediffusion Y&R and TME, Crayons, Goldmine, Saatchi & Saatchi and Mudra Communications.
The account size is pegged at Rs 60 crore.
It may be recalled that in July 2009, Bank of Maharashtra had released a tender inviting agencies to pitch for its overall communication mandate. The brief revolves around Bank of Maharashtra completing 75 years and that this milestone would be used for a brand revamp.
It is also understood that the Bank has already sent the letters of empanelment to the agencies involved. However, none of the agency officials offered any comments on the development.
Bank of Maharashtra reviews its creative biz