Top Story


Home >> GoaFest 2009 >> Article

Ogilvy India dominates with 43 Creative Abbys; takes home Grand Prix too with Nirvana Films

Font Size   16
Ogilvy India dominates with 43 Creative Abbys; takes home Grand Prix too with Nirvana Films

The final day of GoaFest 2010 ended on a high note for Ogilvy India with the agency bagging the maximum metals at the Creative Abby Awards – 43 to be precise (three Golds, nine Silvers and 30 Bronzes). The agency also bagged the Grand Prix in the Integrated category for Vodafone ZooZoos. Nirvana Films, too, took home the Grand Prix for Vodafone ZooZoos. Mudra Group secured the second position with a total of 33 metals, including four Golds, 12 Silvers and 16 Bronzes, followed by Publicis Communication, which bagged a total of 22 metals (two Golds, six Silvers and 14 Bronzes).

JWT India had a total of 12 metals – two Silvers and 10 Bronzes, followed by Leo Burnett India, which had three Silvers and eight Bronzes. Creativeland Asia bagged a total of 10 metals comprising one Gold, two Silvers and seven Bronzes. Bates 141 metal tally included one Gold, two Silvers and five Bronzes. Rediffusion Y&R, Taproot India and Cheil Communications all bagged five metals each.

Under the Film Craft category, Nirvana Films had a total of 12 metals – four Golds, three Silvers and four Bronzes. Corcoise Films took home a Gold, five Silvers and one Bronze, while Footcandles won two Silvers and four Bronzes.

Ogilvy & Mather, which had the highest metal tally, won three Golds for their work on Vodafone ZooZoos and The Economist under the Film Single, Integrated and Direct categories.

Mudra bagged five Golds for their work on Srujan, The Economic Times, Incredible Taj and Ministry of Tourism under the categories of Print Single, Direct, Out of Home and Print Craft.

Publicis Communication won two Golds in the Film Craft category, sub-categories of Music Score and Animation, for their work on Rotaract Club of Mumbai.

Creativeland Asia bagged a Gold for the work doe for client Café Coffee Day in the Out of Home category, while Bates 141 took home a Gold for its work on India Book Distribution in the Direct category.

Nirvana Films, which bagged the Grand Prix for its work on Vodafone ZooZoos, also took home four Golds – one for Vodafone ZooZoos, two for Frooti and one for Bajaj in the Film Craft category.

Corcoise Films won a Gold for the work done for Max NewYork, also in the Film Craft category.

Metal Tally:


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO