Top Story

e4m_logo.png

Home >> Advertising >> Article

Ogilvy India bags Mother Diary creative biz; ac size Rs 15 cr

16-June-2009
Font Size   16
Share
Ogilvy India bags Mother Diary creative biz; ac size Rs 15 cr

In the wake of a multi agency pitch, Ogilvy India has bagged the creative duties of the milk and dairy products of Mother Dairy. Company sources have confirmed the development to exchange4media. The incumbent on the business is Saatchi & Saatchi. Industry sources peg the business in the vicinity of Rs 15 crore. Madison Media continues to be the media agency for the complete Mother Dairy business.

As is known, Mudra handles the Safal and Dhara edible oil brands from Mother Dairy.

Mother Dairy Delhi was set up in 1974 under the Operation Flood programme. It is now a wholly-owned company of the National Dairy Development Board (NDDB). Mother Dairy is the market leader in the ice cream segment in Delhi and the NCR. The company has also strengthened its position in other markets such as Jaipur, Ludhiana, Amritsar, Jalandhar, Chandigarh, Mohali, Lucknow, and Kanpur, among others. In 2007, it expanded to Mumbai and Kolkata. With this, the company claims to have around 14 percent share of the total organised ice cream business.

Also Read:

Ogilvy India bags Mother Diary creative biz; ac size Rs 15 cr

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group