For years now, David Ogilvy has been the beacon of creativity for Ogilvy and for the industry. His advertising, principles and business acumen has inspired all. Ogilvy has decided to pay a fitting tribute on the centennial of his birth. In his honour, celebrate the colour of creativity and his favourite colour – Red.
No stone is being left unturned to make June 23 a Red Letter Day in every sense of the word. Right from the décor and costumes to the refreshments and cake, it’s red all the way. At Cannes as well, to mark the centennial of David Ogilvy’s birth, the agency he founded is holding a special celebration at this year’s Cannes Lions International Festival of Creativity.
At sunrise on June 23rd, the longest red carpet ever seen in Cannes will be rolled out along the entire length of the Croissette, leading to the steps of the Grand Auditorium, where a giant billboard stating, “On this day, 100 years ago, David was born to inspire,” will commemorate the centenary.
After dark, all the lights along the boulevard will bathe the pavement in red, setting the mood for the agency’s celebration at Le Grand Hotel. The company kicked off the celebration by challenging Ogilvy employees from around the globe to create a short video on the theme of inspiration to honour David’s lasting influence, with the grand prize to be Ogilvy’s on-the-ground bloggers at the festival www.ogilvy.com/contest“Turning red”, and the theme of ‘inspiration’ is carried out through the official website where people are prompted to tweet “What inspires you?” to #do100, turning their Twitter avatar red and adding their message to thousands of others from around the world in a giant David Ogilvy mosaic.
One of the advertising industry’s most lauded figures, David Ogilvy began his business career as a door-to-door salesman of Aga cookers in Scotland. He founded his agency in 1948 with no clients and a staff of two, building it into an empire that was eventually acquired by WPP in 1989.
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, said: “To work at a company founded by someone like David Ogilvy is inspiration in itself. It’s that kind of legacy that pushes you to explore ideas and ways of thinking, and drives you to new and better things. We wanted to pay our respects to the great man, but also to celebrate just what made him such a pioneer in this industry and how that can inspire people today. Where better to commemorate his creative legacy than Cannes?”