Wockhardt has been one of the most fiercely contested pitches in recent times in Bangalore that saw participation from Lowe, MAA Bozell, Grey and Ogilvy. In what has been termed as ‘a dog-fight’ by a pitch participant, the business has finally been awarded to Ogilvy Bangalore. It is learnt that Grey Bangalore and Ogilvy were shortlisted for the final round. The size of the business is in the region of Rs 15-20 crore.
Wockhardt Hospitals is among the leading players in the private healthcare segment. The Group has huge expansion plans nationwide and is looking for a 360-degree communication. Wockhardt Hospitals is known for its super-speciality in several disciplines.
In India, healthcare communication has been restricted to print or outdoor advertising. There is a huge potential to tap on the digital medium, which can serve as a platform for interactive communication, which is required in a field like healthcare that depends a lot on peoples’ experience with a particular brand of hospital.
It may be recalled that earlier this year, Apollo DKV, the joint venture between Apollo Hospitals and Europe-based health insurer DKV AG, had appointed Quasar Media as its agency on record (AOR) for its digital business communications.