Stage is set for the Dainik Bhaskar INK Awards, an initiative of the exchange4media Group, with the announcement of the nominees on May 6, 2014. The Awards celebrate creativity in newspaper advertising and recognise the talent behind it. The Dainik Bhaskar INK Awards endorse innovation in newspaper advertising by creative agencies, media agencies, newspaper publishers, advertisers and all those, who are involved with it.
Malayala Manorama has seven finalist entries. Ogilvy & Mather and DNA have bagged eight nominations each. Mindshare and Crayons have six entries each that have made it to the finalists’ list.
Among the other nominees are Aloknanda & Co, McCann Erickson and Madison, which have bagged five nominations each; Mediacom, RK Swamy BBDO, STAR India and Piramal Health Care, which have four finalist entries each.
The Awards have been divided into two broad categories – Creative Awards and Media Awards.