The One Club has announced the winners for the 43rd Annual One Show Awards in print & outdoor, design, direct, branded entertainment, responsive environments and public relations. Among the Indian big winners, Ogilvy &Mather-Mumbai took home the only Gold Pencil. Also, McCann Worldgroup-Mumbai bagged the highest number of Pencils i.e, 5 (3 Silver + 2 Bronze).
McCann Worldgroup India –Mumbai bagged four Pencils for Dabur Gastrina. The agency won two Silver Pencils and two Bronze Pencils for the client. The two Silver Pencils were won for ‘French Horn’ and ‘Musical Instrument’ campaigns in the Print & Outdoor: Consumer – Collateral – Posters – Single and Design: Consumer – Collateral Design – Posters – Series categories respectively.
The two Bronze Pencils for Dabur Gastrina was won in the category Print & Outdoor: Consumer – Collateral – Posters – Single and Consumer – Small Space Print – Campaign categories for ‘Flugelhorn’ and ‘Musical Instruments’ respectively.
The agency also won a Silver Pencil for Jivdaya Charitable Trust in the Design: Non-Profit – Environmental / Immersive Design category for their campaign ‘Kite’.
BBDO India-Mumbai bagged a Silver Pencil in the Public Relations: Consumer – Brands, Products & Services – Integrated Campaign category for P&G India’s Ariel ‘Share The Load’ campaign.
Ogilvy & Mather- Mumbai took home a Gold Pencil for Make Love Not Scars in the Public Relations: Non-Profit – Brands, Products & Services category for their campaign Beauty Tips by Reshma.
Out of the Box- New Delhi also bagged a Bronze Pencil for Mother's Pride’s ‘The Prodigies of Mother's Pride’ campaign in the Direct: Consumer – Print – Flat Mailing category.