Top Story

e4m_logo.png

Home >> Advertising >> Article

Ogilvy & Mather India wins all three Agency of the Year titles at the 2016 AMEs

02-June-2016
Font Size   16
Ogilvy & Mather India wins all three Agency of the Year titles at the 2016 AMEs

Ogilvy & Mather India was the toast of the evening at the 2016 AME Awards held in Singapore yesterday, winning the AGENCY OF THE YEAR title in all the three sections in which the AMEs are awarded - Effectiveness, Media Strategy and Digital Strategy. Never before has any one agency been awarded the top honours in all three award sections in the history of the AMEs. 

 “I’m delighted with Ogilvy & Mather India’s historic performance at the 2016 AMEs. These results give me double delight as I have maintained right through my career that creativity is only great if it is effective. This is the principle on which Ogilvy & Mather works and will continue to work in the years ahead. It is also a remarkable achievement for the young talent at Ogilvy that made this happen. In this new age, it is also great to see our digital work live up to the creative spirit of Ogilvy,” said Piyush Pandey, Executive Chairman & Creative Director – South Asia.

“I’ve said it before and I’ll say it again - we are here to produce business results for our clients. The fantastic AME 2016 wins are the result of an agency culture that we have carefully built over the last decade. A culture where creativity is everyone’s responsibility and effectiveness is everyone’s goal. It is particularly wonderful to see Ogilvy India recognised as the best in Asia for Advertising Effectiveness, Digital Strategy and Media Strategy at the highest, most respected forum in Asia – the AME Awards. This achievement belongs to our clients as much as it belongs to our people,” added Kunal Jeswani, Chief Executive Officer, Ogilvy & Mather, India

The Wins

GOLD

Effectiveness -Charities, Public Health & Safety & Public Awareness Messages: #EndAcidSale – Make Love, Not Scars

Digital Strategy - Charities, Public Health & Safety & Public Awareness Messages:
#EndAcidSale – Make Love, Not Scars

Digital Strategy-Lifestyle:
Ilha de Calma – Daman & Diu Tourism

SILVER

Effectiveness-Small Budget Marketing Campaign: 
#EndAcidSale – Make Love, Not Scars

Effectiveness-Sustained Success:
The Joy Exchange - The Akanksha Foundation

Digital Strategy-Digitally Integrated Campaign: 
Ilha de Calma – Daman & Diu Tourism

Digital Strategy-Social: 
#EndAcidSale – Make Love, Not Scars

Digital Strategy-Video: 
#EndAcidSale – Make Love, Not Scars

Media Strategy-Charities, Public Health & Safety & Public Awareness Messages:
#EndAcidSale – Make Love, Not Scars

BRONZE

Effectiveness- Charities, Public Health & Safety & Public Awareness Messages:
A For Anthem, The Akanksha Foundation

Media Strategy-Digital Media:
#EndAcidSale – Make Love, Not Scars

Media Strategy-Small Budget Media Campaign:
A for Anthem, Akanksha Foundation

Media Strategy-Social: 
#EndAcidSale – Make Love, Not Scars

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow