Ogilvy & Mather India has announced the launch of a new arm, Ogilvy Sport.
Ogilvy Sport aims to deliver value by bringing the rigor and processes of other marketing and communications disciplines to the table and providing strategic marketing counsel to business partners through each stage of association.
Ogilvy Sport will offer sports marketing consultancy, property representation and sales, licensing and merchandising, new media and event management.
Prashant Singh has been appointed as head of Ogilvy Sport. Singh started his career in sports marketing with online brand Cricketnext.com and subsequently worked with Nimbus, Fosters, Lowe Lintas (Octagaon) and Fresh Brew Communications.
O&M India CEO Pratap Bose said, “Ogilvy Sport will be a professionally run sports marketing outfit. Being part of the Ogilvy network gives Ogilvy Sport access to cutting edge marketing tools and the expertise of new media in the digital space. Fusing the Ogilvy Sports expertise with this knowhow allows the usage of new platforms for innovative activations.”
Ogilvy recently played a part in the successful BCCI bid for the Cricket World Cup in 2011.
Piyush Pandey, Executive Chairman & National Creative Director, O&M, said, "Sport is an integral part of the fabric of India. Bringing brand connect with sport is an obvious need of the hour. The purpose behind Ogilvy Sport is to do it professionally and systematically in a measurable fashion. We will make Ogilvy Sport a highly desirable offering to brands and clients."