Campaign Brief Asia's annual round up is the premiere award tally in the region, and is recognised internationally as an established creative benchmark in Asia Pacific advertising. The rankings are based on a transparent process, which include results at Cannes, Clio's, One Show and D&AD, including Asia's Adfest and Media magazine awards. Ogilvy & Mather Asia Pacific quite dominated the proceedings as far as the rankings are concerned. For the third year in a row, it was named 'Hottest Agency in Asia', number one 'Network of the Year', and number one ranked agency in Singapore. Richard Johnson, the Creative Director of Ogilvy RedCard Singapore, feted as the number one creative in Singapore and number two in Asia Pacific.
Campaign Brief Asia was launched in 1998, and have consistently produced creative and agency rankings. Basing the rankings on a two-year period, ensuring that the performance of agency and creatives are consistent over a subscribed period of time. The 15 hottest creatives in India included Vinod Lal Heera Eshwar who topped the list. Shower, who was with Saatchi & Saatchi - Bangalore, is now with Saatchi & Saatchi - Malaysia. Kalpesh Patankar (who was previously with Saatchi - Mumbai, and is now with McCann - Malaysia) comes next, while the Manish Bhatt has been placed third. O&M's Abhijit Awasthi is at number four, while ex-Ogilvy staffer Sachin Amberkar (who joined TBWA Singapore on Monday) is in the fifth position.
Meanwhile, Manish Bhatt, Creative Consultant, McCann Erickson, "The rankings are based on a transparent process, which include results at Cannes, Clio's, One Show and D&AD, including Asia's Adfest and Media magazine awards. Without a doubt, the mention has gone a long way in boosting my confidence, and adding to the caliber of my work. It felt good to be ranked third within the creative list of India. The advertising scene within India is extremely competitive, and since the points are given by the magazine, as an aggregate of awards won in two years, it prompts you to produce consistent good work."
His partner Raghu Bhat has been ranked 9th within the list (owing to a slight confusion in names, Bhat's submitting certain amount of work titled as 'B Raghu, while others being submitted as Raghu Bhat.) Bhatt says, "Raghu and I have been together since years, and all the work that's been produced has been equally his. The entries that have been posted at the various awards ceremonies have obviously been a joint effort. Due to a slight technicality, his name is not within the top three, but rest assured that we are a duo, and all the work that's been produced is a result of inputs from both of us.
According to the magazine, the 15 hottest agencies in Asia for 2004 are (in descending order) O&M Singapore, Saatchi & Saatchi Bangkok, BBDO Bangkok, Dentsu Inc Tokyo, BBDO, TBWA, Saatchi & Saatchi, Leo Burnett (all from Singapore), O&M (Mumbai), TBWA (Tokyo), BBH (Singapore), O&M (Malaysia), JWT (Bangkok), Euro RSCG Flagship (Bangkok), FCB (Singapore)