Top Story

e4m_logo.png

Home >> Advertising >> Article

Ogilvy’s youngest brand David moves into a new home

13-August-2010
Font Size   16
Share
Ogilvy’s youngest brand David moves into a new home

After nearly a year of re-launching David, Ogilvy’s youngest brand has now moved into a new office space in Splendour Forum, Jasola, New Delhi. The office is fully operational now. David is headed by Vandana Das who is reporting to Sanjay Thapar, Group President, Ogilvy, North & East.

Speaking to exchange4media on the decision to move into a new office space, Das said, “We identified the potential of the market and decided to open Brand David. After that, it only made sense to operate from an independent office.”

She added, “The office is designed keeping in mind the Ogilvy Spirit. Since it is a young organisation, the look and feel reflects the same. We have used red colour extensively to give the place a vibrant, feel. 'Hat' is the identity for Brand David, and we have hats of different kinds placed in the office. It gives the brand a rakish, mischievous air. It says David is a magician: pulling rabbits out of the hat every day for its clients, often at short notice. It says David-ians wears their thinking caps, well thinking hats, all the time.”

Talking about the future plans for David, Das said, “Now that we are in the new office, we first settle down. We look at consolidating our existing businesses and of course, look forward to gaining some new businesses.”

David has its team in place with Radhika Das and Vasha serving as the business heads. Shubha Menon and Nitin srivastava are senior creative directors. Nitin Srivastava has played a major role in designing the new office.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve