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Ogilvy’s Kunal Sinha wins the WPP Atticus Grand Prix, yet again

17-June-2005
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Ogilvy’s Kunal Sinha wins the WPP Atticus Grand Prix, yet again

In a rare feat of intellectual achievement, Kunal Sinha, Vice President, Discovery at Ogilvy & Mather India, has won the top honour in WPP Group plc’s annual Atticus awards for original published thinking in the marketing services for the second time. His entry, ‘The Future of Technology and its Impact on our Lives” was chosen unanimously by the judges – Peter Stringham, Group General Manager Marketing, HSBC; Judie Lannon, Editor, Market Leader, and William Lewis, Business Editor of the Sunday Times, as the best contribution.

He will receive the specially minted Atticus statuette and a cash award of US$ 10,000 from WPP CEO Sir Martin Sorrell in London, later in the year. Sinha’s thesis is an exercise in anticipating the future, as it explores the web of interconnections between technology creators, users and forecasters, to uncover those possibilities that hold the key to make technology brands successful. All this leads to a driver-model for technology brands. He last won the Grand Prix in 1996 for his paper, ‘Communication Effect – A Reevaluation of Beliefs,’ and is the only person in WPP history to have won it twice.

Ogilvy Worldwide Chairman Shelly Lazarus had said, “Beating 285 entries from all across WPP to win the Atticus Grand Prix is no easy feat, but to have done it twice is extraordinary. It speaks of the brilliant work Kunal and the Ogilvy India Discovery team does every day. With this award they bring glory to all of us at Ogilvy.”

John Goodman, CEO of Ogilvy India and South Asia, said, “This is an amazing achievement and brings great honour on Ogilvy India. We are truly proud of his achievement.”

This is a second for Ogilvy India as well. In 1999, Venkitachalam Balasubramanium (now with Group M – ATG/MCI) had picked up the Grand Prix. Sinha’s previous Grand Prix was won when he was with Thompson Social.

Ogilvy & Mather India was the only WPP agency in India to be recognized at the Atticus Awards this year. It won a Certificate of Merit in the corporate category, for its compilation of award-winning communication effectiveness case studies, Effective Ogilvy. Incidentally, this casebook was edited by Kunal Sinha, and designed by Sameer Sojwal and Yogesh Pradhan.

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