Top Story

e4m_logo.png

Home >> Advertising >> Article

Obituary: John Furtado

24-March-2011
Font Size   16
Share
Obituary: John Furtado

John Furtado, Vice-President – Media, Emami Ltd, passed away on March 21, 2011, due to pneumonia-related complications.

Furtado had enhanced visibility of Emami and Zandu brands through strategic media planning and efficient media buying. At Emami Ltd, he had also introduced consumer connect programmes to enhance brand visibilty, recall and trials.

While at Whitespace Communications, Furtado was instrumental in singlehandedly getting new business amidst competition from big agencies. The wins included Elder Pharma, Kiah, Sri Adhikari Brothers for launch of their new Marathi channel Mi Marathi, and Tata Motors scheme advertising from its existing agency Rediffusion Y&R, among others.

In the course of his career, Furtado had also worked with agencies like Mode Advertising, TBWA Anthem, Rediffusion Y&R, Mudra Communications, Everest Advertising, and Lintas India.
 

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...