Nandu Narasimhan, National Creative Director of Solution Digitas, passed away on the morning of November 12, 2010 following a heart attack. Narasimhan had had a prolific advertising career, where he did some memorable work for clients, including Dabur, Domino’s Pizza, Maltova, Maruti, Xerox, Casablanca and Steel Authority of India (SAIL), among others.
He had joined Solutions Digitas in January 2010 from Saatchi & Saatchi, where he was ECD for Delhi and Bangalore. Besides, Saatchi & Saatchi, where he did two stints, Narasimhan has also worked with Vyas Gianetti Creative (VGC) as National Creative Director.
Beginning his career with Tara Sinha Associates in 1989 as a copywriter, Narasimhan moved to Everest Integrated Communications, Delhi, where he had handled brands such as Viva, Maltova and LML Vespa. In 1993, he moved to Lowe (then Lintas), working on brands such as Maruti, Xerox, Casablanca and Steel Authority of India (SAIL). He then moved to TBWA\India only to return to Lowe, where he spent close to two years. He also worked at Contract as Creative Director, where he worked on brands including Dabur and Domino’s Pizza. Narasimhan was Regional Creative Director at Grey Worldwide from 2004-06. He then joined Saatchi & Saatchi Delhi in June 2006, where he worked on brands such as Sony Ericsson and Mother Dairy, before joining Vyas Gianetti and then again moving back to Saatchi & Saatchi.
Following the advertising beat, I got to interact with Narasimhan many times, be it in cajoling him to share a piece of information or just get some ‘gyaan’ on the industry. His sudden demise comes as a shock and the realisation of the vagaries of life. Nandu, you will be missed immensely. May your soul rest in peace…