Oberoi Multimedia in bullish mode, plans to build 50 strong brands in five years

Oberoi Multimedia in bullish mode, plans to build 50 strong brands in five years

Author | Robin Thomas | Tuesday, May 13,2008 9:07 AM

Oberoi Multimedia in bullish mode, plans to build 50 strong brands in five years

While ad agencies across India usually aim for MNCs, Oberoi Multimedia claims to be the only agency to focus solely on India-oriented family business. After maintaining a low profile for almost a decade, the agency is now in an expansion mode and plans to create 50 strong brands in five years.

As of now, Oberoi Multimedia plans to launch Fresh Fizzy, a fruit-based fizzy drink as a competition to Appy Fizz. The earlier brands handled by the agency include Priyagold, Freshgold juices, Lal Quilla, while the recent ones are She sanitary pads and Flair Pens, among others.

Speaking to exchange4media, Anand Oberoi, Managing Director, Oberoi Multimedia, said, “We are definitely expecting a big growth in our organisation. At present, our primary focus is on case studies, that is, creating 50 strong brands in the next five years. An agency which builds 50 strong brands will definitely see a huge growth and will automatically be a brand itself, as our aim is to make our clients big, which in turn makes our company big.”

Details of the growth and the agency’s turnover would be announced at the time of valuation.

When asked about their marketing strategy, Oberoi replied, “Our biggest strategy is our case study. We believe in recommendations and our clients, who if they are pleased with our service, would recommend other clients as well. We are street savvy and believe in building brands from the scratch.”

The aim and objective of the company is to empower Indian brands, particularly those that are not attended to, and present them on the same platform as those of the MNCs.

Said Puneet Bhatnagar, Director, Takat, “We learn from the Indian scenario and create brands. Today, when other agencies fight for awards, we are not interested in awards. Instead, we focus on our clients and their sales and distribution. Anybody, even grandmothers, is our client, and if she has a product and willing, we are ready to make it a brand.”

Competition doesn’t worry Oberoi Multimedia, as Bhatnagar said, “Every day we have new agencies entering the market, they are innumerable and we are used to them. However, it is the clients that we are bothered about and the very fact that they have been loyal to us over the years is a big achievement in itself.”

The agency has an extensive training schedule for not just its own sales and distribution teams, but their clients as well to help them reach out to the masses.

The agency has also witnessed recent appointments such as Ram Krishna, who has come on board as Creative Director. In his 15 year-stint in advertisement, Krishna has worked with agencies like Lintas, Bates, and has handled brands like Ayush, Rin Shakti, Amrutanjan, Benadryl, Dabur, ITC, Tata Rallies, and Onida, among others.

Devesh Jain has joined as Director, Sales and Distribution. His last assignment was with Presidential Insurance, Nigeria, as Managing Director. He had earlier worked with companies like DawnayDay AV, Metlife India Insurance, Tata Housing Development, Sterling Holiday Resorts and Eureka Forbes.

Nelson Monteiro is Director, Media Planning. He has been touted to be the only Indian pursuing a PhD in Media. He has worked with agencies such as Everest, TBWA Anthem, DDB and OMD, among others.

Oberoi Multimedia has branches in Mumbai, Delhi, Chennai, Agra, Chandigarh, Nagpur, Indore, Raipur, Ahemdabad, and Ranchi.

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