Top Story

e4m_logo.png

Home >> TREND >> Article

O2 launches Xda Atom PDA mobile, targets India as its second-largest market within 2 years

01-December-2005
Font Size   16
Share
O2 launches Xda Atom PDA mobile, targets India as its second-largest market within 2 years

PDA phone maker O2, which launched its mobiles in India 12 months ago, is looking at the country as its second-largest market in the region within two years’ time. Speaking to exchange4media, Chia Eng Keat, VP, Sales and Distribution, O2 Asia, said, “India is one of the top three fastest growing markets for us. It is a market with huge potential because of the focus on IT. We expect India to be among our top two markets within two years’ time.”

Hong Kong, Thailand and Australia are the top three markets for O2 at present.

Meanwhile, O2 Ltd on Wednesday introduced its new Windows-based PDA model, Xda Atom, in India after launching the model in other Asia Pacific markets.

Keat also informed that O2 would be launching four to five new models in India by next year-end. At present, O2 has five models in India, including the new Xda Atom.

Speaking on O2’s advertising and marketing strategy in India, Keat said, “As we are addressing the premium segment of the market, we usually are not present in the media in a big way. We give advertisements in selected fashion and technology magazines and certain cable channels, which are viewed by our target group. We also carry PR activities and selected media interaction for our product to boost our promotions.”

The new Xda Atom is priced at Rs 38,888. The PDA phone comes with a 2.0 mega pixel camera, FM radio tuner, Windows Media Player 10, photo albums as well as music and video libraries.

“Xda Atom offers all the latest digital innovations. It is exclusive to the O2 brand, carries our unique O2 signature and meets the promise to our upwardly mobile customers in India. It is our gift to them this festive season,” said Mark Billington, CEO, O2 Asia Pacific.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.