National Thermal Power Corporation (NTPC) has empanelled 15 agencies for its creative duties. These agencies are: RK Swamy BBDO, BEI Confluence Communication Ltd, Graphisads Advertising, Sobhagya Advertising Service, Adman Advertising, Concept Communication Ltd, Continental Advertising Agency, Critique Communication, Garuda Advertising, Goldmine Advertising, Interads Advt Pvt Ltd, National Advertising Agency, Perfect 10 Advertising, Pressman Advertising & Marketing, and Airads. The account size is pegged at Rs 50 crore. The empanelment is for a period of three years.
The pitch had taken place three months back. The agencies will work on 30 units. It is a 360-degree account involving print, TV, OOH, radio and BTL activities.
NTPC Ltd, incorporated in 1975 as a public sector company wholly-owned by the Government of India, is the largest thermal power generating company of the country, with an installed capacity over 30,644 MW.