Top Story

e4m_logo.png

Home >> Advertising >> Article

NTPC account worth Rs 50 crore up for grabs

06-August-2012
Font Size   16
Share
NTPC account worth Rs 50 crore up for grabs

National Thermal Power Corporation (NTPC), the largest thermal power generating company of the country and wholly-owned by the Government of India, has called advertising agencies for empanelment to handle various jobs at the corporate centre, regional offices, projects, subsidiaries, etc. located all over India. The empanelment will be for a period of three years. The pitch process is set to begin in the Capital in the next few days. Last date for agencies to apply is August 14, 2012.

Sources close to the development have confirmed the news to exchange4media and it is understood that multiple agencies will be presenting for business which is touted to be worth Rs 50 crore.

Agencies that were empanelled by NTPC in 2009 include RK Swamy BBDO, BEI Confluence, Graphisads, Sobhagya Advertising, Adman Advertising, Concept Communication, Continental Advertising, Critique Communication, Garuda Advertising, Goldmine Advertising, Interads, National Advertising Agency, Perfect 10 Advertising, Pressman Advertising & Marketing, and Airads.

Empanelled agencies would manage institutional, recruitment, financial, hoardings and other outdoor advertisements for the company along with designing campaigns on behalf of NTPC and the Ministry of Power and organising exhibitions / fairs / melas and other activities.

Only the agencies with an average annual turnover of Rs 10 crore during the last three completed financial years are eligible to apply. The agency must also have offices in two states and should have also executed in the last five years, at least one contract for designing and printing of one annual report or one corporate brochure or three issues in a year of house journal and at least one contract involving designing, fabrication and installation of one pavilion at an exhibition conducted by reputed national / international organisers e.g. ITP0, Chemtech, Powertech, CII, FICCI, ASSOCHAM, organisations for development of commerce / industries in states, etc. The above work should have been done for a PSU/ public limited company / central / state government / ministry / autonomous bodies / statutory bodies.

For the record, NTPC was set up in 1975 to accelerate power development in India. Apart from power generation, which is the mainstay of the company, NTPC has also ventured into consultancy, power trading, ash utilisation and coal mining. NTPC became a Maharatna company in May, 2010, one of the only four companies to be awarded this status.

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world