National Readership Survey (NRS) 2005, a readership study covering 2,61,000 respondents has been completed and the findings of the same will be released to the members of the press, advertisers, agencies and media on June 8, 2005.
An official communiqué explains that the NRS 2005 provide a triple assurance for reliable readership estimates. In a bid for a stronger management control at NRSC, the agency has appointed of a full time Research Professional at NRSC, appointed an expert Technical Adviser and has appointed audit firm, Ernst & Young to conduct independent quality checks on execution of NRS 2005.
Also in order to ensure accountability, a single research agency – AC Nielsen conducted the study, wherein significant improvements in design and methodology have been made to yield more robust Readership estimates.
The significant features of NRS 2005 are an increase in sample size by 32 per cent, increase of over 120 per cent in the number of locations and all 536 districts in 24 states are covered, 5412 villages are covered. Each household has been selected randomly from electoral Roll, not just Cluster-heads.