Top Story

e4m_logo.png

Home >> Advertising >> Article

Now Snapdeal appoints BBH as its creative agency

23-March-2016
Font Size   16
Share
Now Snapdeal appoints BBH as its creative agency

Ecommerce major Snapdeal has now appointed BBH as its creative agency. FCB Ulka and Leo Burnett have been doing work for Snapdeal in the past, exchange4media had exclusively reported last year that Snapdeal was ‘meeting’ creative agencies despite having two agencies on their roster.

“We have been engaged with Snapdeal since the last few months, and have recently started working on the brand. It is a big win for us, Snapdeal is a very powerful ecommerce player and we are delighted. Said Subhash Kamath Managing Partner BBH.

The new communication from BBH is expected to be out sometime in April.

“The challenge is how to differentiate the brand among its competition, given the current ecommerce market place and the numerous choices consumers have today” added Kamath.

Snapdeal decided not to renew its contract with Aamir Khan post the heat Khan faced with the entire Intolerance controversy in February this year, the brand had then decided not to replace him with another celebrity but streamline their ad – expenditure. 

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India