NOW, has launched its NOW convergence service and its own international C-Band gateway in Chennai. This service has been brought by Data Access (India) Ltd. In the five months since its launch, the ISP has amassed 85,000 subscribers between Delhi (55,000) and Mumbai (30,000) - at the rate of 10,000 subscribers per month per city.
Like in the other two cities, these new launches will also see a series of campaigns, promotions and events targeted at the 19-29 years age-group. It is looking at cyber cafes in a very limited way - may be two-three franchisees in each city on a show-case basis.
The company has already invested Rs 100 crore in setting up its own gateways, other infrastructure and service deliverables in the four cities. It offers a direct uplink to the US and Asia Pacific Internet backbones via the gateway, while the telecom network connection is with the optic fibre backbone of BSNL. This gives even dial-up users speed and reliable connectivity.
The charges for pre-paid are - Rs 199 for 25 hours, while post paid costs Rs 199 for activation (with 15 hours free surfing) and later billed according to usage at the rate of Rs 10 per hour. A leased line, however, will cost Rs 499 for activation and Rs 25 per hour. As an introductory offer the company is offering one-hour bonus for every hour paid for the first 45-60 days.