Delhi-based Noshe Oceanic has won the creative and media duties of Laxmi Opticals in a multi-agency pitch involving seven agencies. Ushak Kaal Advertising was the incumbent agency. Prior to Ushak Kaal handling the account for four months, Noshe Oceanic had been handling the Laxmi Opticals account for the last 10 years. The account size is pegged at Rs 5 crore.
Laxmi Opticals was reportedly not satisfied with the work done by Ushak Kaal and hence had called for a pitch in which Noshe Oceanic was able to win back its old account.
Laxmi Opticals, which has been in existence since 1950, is at a buoyant stage right now and is planning to open three stores in Delhi in the next one and a half months. This is in addition to the seven stores it already has in Delhi. The company is also planning to set up chains across India and has plans to close 2006 at Rs 25 crore.
Commenting on the win, Asheesh Sethi, President, Noshe Oceanic, said, “This win reinforces Noshe’s commitment towards scaling new heights. We are very excited, and going by the buoyancy that we are witnessing at present, Noshe Oceanic could not have asked for more.” The campaign would start from April 1, he added.
Sandeep Pahwa, President, Laxmi Opticals, said, “We share a tremendous comfort level with Noshe Oceanic and that was the clincher.”
Meanwhile, the agency is also on an expansion spree, having announced the plans to foray into Chandigarh and Mumbai soon.
The 16-year-old agency has roped in Sunil Babu as the Branch Head of its Chandigarh operations. Elucidating the reason for joining the agency, Babu, said, “The creative talent of Noshe Oceanic led me to join the agency.”
Babu is an industry veteran with an experience of 15-20 years. He began his career with Bangalore-based outdoor advertising agency called Senior Publicity, and then moved on to Empire Publicity. He has also worked as Senior Account Executive with Saubhagya.
Elaborating on his new role, Babu said, “My new role would be to set up a good, effective and profitable centre in Chandigarh in terms of business development and building up good talent.”