Top Story


Home >> Advertising >> Article

Noshe Oceanic wins AR Polymers business

Font Size   16
Noshe Oceanic wins AR Polymers business

Noshe Oceanic has been assigned the complete communication responsibility for AR Polymers, leaders in defence & outdoor combat gear. AR Polymers is part of the MKU Group and all its ventures have amassed a sizable market share over the last 14 years.

Noshe Oceanic has been entrusted with all the brands owned by AR Polymers, including their plywood brand, for which they have plans to go retail this year. The account size could not be ascertained at the time of filing this report.

Commenting on the win, Anupama Mehrotra, Vice-President, Noshe Oceanic, said, “Since we have been handling global brands in this category, a deep understanding of safety gear and related products is a plus point for our team.”

The agency has lined up an elaborate strategy for the overall and brand specific communication of AR Polymers.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017