Noshe Oceanic has been assigned the complete communication responsibility for AR Polymers, leaders in defence & outdoor combat gear. AR Polymers is part of the MKU Group and all its ventures have amassed a sizable market share over the last 14 years.
Noshe Oceanic has been entrusted with all the brands owned by AR Polymers, including their plywood brand, for which they have plans to go retail this year. The account size could not be ascertained at the time of filing this report.
Commenting on the win, Anupama Mehrotra, Vice-President, Noshe Oceanic, said, “Since we have been handling global brands in this category, a deep understanding of safety gear and related products is a plus point for our team.”
The agency has lined up an elaborate strategy for the overall and brand specific communication of AR Polymers.