In its drive to constantly innovate for the branding needs of clients, the he Noshe Group has set up a fully operational production unit for television commercials.
This is expected to herald a new era of advertising for local retailers who’ve never had the advantage of harnessing the power of electronic media for their brands. Asheesh Sethi, President, Noshe Oceanic, explained that the foray into electronic advertising had been on his mind for a while as it made ample sense to have in-house A/V support. It was cost-effective for the client and was in keeping with Noshe’s philosophy of ‘Client First’, he added.
Heading the new Audio Visual Division is Himanshu Saini, who brings with him 15 years’ experience. Saini has worked with top agencies and directed several advertising and corporate films, music videos as well as TV shows. “I believe in experimenting and research,” said Saini.
Commenting on the future of the Audio Visual Division, he added, “Working on feature films is not a distant dream for Noshe.” The A/V Division is a composite production house in itself comprising a team of professionals, well-versed in the latest techniques of filmmaking. The division will operate as an independent profit centre of the Noshe Group.
Noshe has already created corporate films and TVCs for Chhabra 555, Spaze, CnM, Paul Garments, Bombay Selection and Baksons Homeopathy.