Delhi based advertising agency Noshe Oceanic is quite bullish about its growth in 2006 and is all set to foray into other cities. The 16-year-old agency is looking at getting into Chandigarh and Mumbai simultaneously within the next one month. The big action would take place from April 1, revealed Noshe Oceanic President, Asheesh Sethi.
The agency, however, hasn’t finalised the teams for its new set ups and is on the lookout for branch heads as well as separate creative teams for both its Mumbai and Chandigarh operations.
The agency also has an international operation in Dubai, which began in September 2005.
Elaborating on the reason for getting into Chandigarh, Sethi, said, “Chandigarh is really growing. Though at present we are servicing all these clients that we have in the northern belt out of Delhi, with more clients coming into our kitty, it has become difficult to service them from Delhi. So, we are looking at setting up our office in Chandigarh, which would take care off all the needs of our north Indian clients.”
“Besides that, we are setting up an office in Mumbai because it is a big market for retail. Setting up base in Mumbai is very important to service our clients for their needs in the West,” explained Sethi.
The agency has recently added several accounts in its roster, which include Tops, Clinic Dermatech, Spark Engineering, Purva Sanskritik Kendra, Himalaya Opticals, and Kapoor Watch Co among others. Over the last one and a half months, Noshe Oceanic had acquired total business to the tune of Rs 10 crore, informed Sethi.
Explaining the communication strategy that the full service agency adopted while working for a client, Sethi, said, “Our basic endeavour is to touch the human chord, so whatever be the communication, if we are able touch the human chord, we have delivered. We’ve got 7-10 clients in every industry that we cater to and the best part is that we are having so much of competition as well and yet we are able to justify the kind of deliverables we have. The kind of ethics we work with, the kind of professionalism that we express and show in our working style, I think, has worked to our credit and we have been able to differentiate the strategies adopted for each of them in a distinct manner.”
Sethi further said that the agency had grown by 100 per cent last year and was planning to double this growth this year.
Though Noshe Oceanic has been in the advertising business for the last 16 years, it is only now that the agency is expanding to other cities. Giving reasons for this, Sethi said, “We have always maintained a low profile, besides the kind of clients that we were handling at that point of time were not right enough to be hyped up to an extent they are today. We wanted to first have a control over Delhi and North India in terms of retail ventures. We wanted to first have that kind of situation where people recognise our pursuit towards retail, our endeavours towards creating retail in a different fashion. Now that people have started recognising that, we thought it is the right time to spread our wings, that’s how we are looking at different markets.”