Noshe Oceanic has been assigned the advertising duties for men’s footwear brand Red Chief from Kanpur Trading Company, makers of Ghadi detergent brand. There is no incumbent agency. The account size couldn’t be ascertained at the time of filing the report.
Confirming the win, Anupama Mehrotra, Associate Vice President, Noshe Oceanic Advertising, said, “The creative duties for the brand, in terms of ATL, BTL and innovative media, have been entrusted to Noshe. The brand will go through a creative makeover in terms of its identity, strategy and soul. Godown, a chain of retail stores for family footwear, caters to a slightly different psychographic profile and is also being handled by Noshe.”
“Be it seasonal campaigns or new launches, brands like Red Chief, who have a wide product range, provide enough bandwidth for original creativity to shine through. However, on the flipside, maintaining a consistent messaging throughout is the real challenge that most agencies face,” she added.