The 25-year old Noshe Group has made some sweeping changes in the organisational structure with a view to further strengthen its gamut of services to clients. Founded by Asheesh Sethi in the year 1988, Noshe began as a retail specialist agency and then evolved and went on to add a number of infrastructure and real estate accounts.
The agency has elevated Anupma Mehrotra to the post of the CEO. She has played a key role in the growth of Noshe over the last few years and also in its evolution from an agency focused on retail to one that handles FMCG brands as well as infrastructure and real estate business. Mehrotra said, “Obviously I’m delighted, but it’s also a huge challenge. We’ve done well over the last few years, but my mandate is to surpass that performance. We have a great team and, with their support, I firmly believe the sky is the limit.”
Shivjeet Kullar has been elevated to the post of National Creative Director. He is the winner of over 100 National and International Awards and is also a well-known columnist and author. Arvind Bugga comes on board as Chief Strategy Officer. He is an alumnus of IIM Calcutta and brings to the table three decades of experience in all parts of the country on several brands such as Hero, Honda, Sundrop from ITC, Unitech and Dabur Lal Dant Manjan.
Shalini Behl is also appointed as Senior Vice President. She has worked on some of the brands such as Siemens, Mitsubishi Motors and Sheraton Hotels.
Commenting on the senior level appointments, Asheesh Sethi, the promoter and Chairman of the Noshe Group said, “At the end of the day, ours is a people’s business. I believe in investing in the best. With the kind of talent pool we now have, clients will see tremendous value and the organisation will thrive. We expect some significant gains in the near future and will be making announcements about them shortly.”