Top Story

e4m_logo.png

Home >> Advertising >> Article

Noshe Oceanic positions itself as first Small Big Agency

19-April-2013
Font Size   16
Share
Noshe Oceanic positions itself as first Small Big Agency

Following a revamp of its organisational structure, which included hiring of several senior individuals from the advertising industry, Noshe Oceanic has now positioned itself as India’s first Small Big Agency.

Anupma Mehrotra, CEO, Noshe Oceanic said, “The culmination of this exercise was an offsite where, after extensive discussions, we realised that we were, in many ways, unique. We had strengths in creative and strategy, but the process of developing strategy did not slow down the creative process. We could plan and buy media as well as the largest, but still retain the personal touch with our clients.”

The positioning emerged after exhaustive brainstorming and a scan of the environment. It was found that small agencies are perceived to be faster and better able to provide personalised service to their clients, whereas large agencies were perceived to have a completely different set of strengths that includes an ability to deliver on strategy, media and newer forms of communication and the capability of multi-tasking.

Asheesh Sethi, Chairman, Noshe Group commented, “Arriving at the right positioning is an important step. But communicating it in a manner that engages attention is also needed. I think that we have succeeded if you have a look at our brand new website – www.noshegroup.com. We have already started achieving results. Barely a few weeks into the new financial year, we have already acquired two new accounts. These and other announcements will follow.”
 

Also read:

Noshe Oceanic restructures top level management

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...