Noshe Oceanic Delhi has recently won the branding and marketing strategy responsibilities for Indo-Australian ultra-modern chain of dry cleaners, Wardrobe. The account size is pegged at Rs 5 crore.
Commenting on the win, Asheesh Sethi, President, Noshe Oceanic, said, “Our approach for Wardrobe was focused on balancing creative and brand strategy to get the most effective outcome. Market research, customer profiling and innovative marketing tactics have also been invested. It is a 360-degree account that includes print, TV, OOH, the Internet and BTL activities.”
The dry cleaning and laundry industry in India has been a predominantly unorganised segment, with no real benchmarks in terms of advertising and marketing. Noshe Oceanic thus expects to be trendsetters. They have successfully carried out the brand makeover, and have big plans to take the brand to newer heights.
Wardrobe has 93 years of dry cleaning expertise behind it and is also a member of the Dry Cleaning & Laundry Institute, USA. The dry-cleaning chain has opened 36 self-owned outlets in Delhi-NCR in four months, and plans to open over 150 stores across India in the next 24 months.