The Lucknow branch of Noshe Oceanic, which commenced operations in August end, has been on an account-winning spree. Some of the clients bagged by the agency recently include Style Plus, which is into ladies ethnic wear; BK Saraf, one of the biggest jewellers in Lucknow; Bhagwat Das & Sons, in the business of the popular ‘chikankari work’; Vividha, another ladies ethnic wear brand; and Sindh Alambagh, which is into lifestyle retailing.
Noshe Oceanic would be handling both media and creative duties for all the new clients. The size of the business put together is pegged in the region of Rs 1.5 crore. The agency had approached all these clients, which were previously handled by local agencies.
Enthused with the wins, Asheesh Sethi, President, Noshe Oceanic, said, “We are at a buoyant stage. At the beginning of the year, we had said, watch out for Noshe. I think Noshe has successfully achieved what it had committed and desired.”
Commenting on the factors that helped the agency bag these accounts, Sethi said, “They saw value in Noshe’s creativity and deliverables. They understood the supremacy of Noshe in the retail business. Our success stories for the last 17 years was the most possible and obvious option for them.”
The agency will be resorting to the 360-degree approach while working for the clients. Print and television would be of primary focus.
Noshe Oceanic is also looking at adding more businesses to its kitty in the next few weeks in places like Kanpur, Varanasi, Rudrapur and Bareilly, which will be served from its Lucknow branch.
Meanwhile, the agency is also looking at strengthening its presence in North India starting with the Jaipur branch, which will be operational by the end of January next year.