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Noshe Oceanic launches its art brand, An-yah!!; to kickstart digital arm soon

Noshe Oceanic launches its art brand, An-yah!!; to kickstart digital arm soon

Author | Preeti Hoon | Monday, Aug 23,2010 8:42 AM

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Noshe Oceanic launches its art brand, An-yah!!; to kickstart digital arm soon

In its bid to strengthen its position in the field of art, digital and electronic medium, Noshe Oceanic Group has firm plans in place and has recently launched one-of-its-kind art brand, An-yah!!. Starting with North India, the newly set up art brand will be made available across India through a chain of stores.

Commenting on the new venture, Asheesh Sethi, President, Noshe Oceanic Group, told exchange4media, “If you were to buy art, you would end up swiping your assets to buy that painting. The amount runs into lakhs and crores of rupees. So, we started this business to make it easier for one and all to buy this form of art. The basic idea was to give a platform to unknown, upcoming artists who have the fire in their belly to perform. These artists are fully employed with us and not contracted. If people buy An-yah!!, they are assured of having bought quality at an affordable rate.”

Meanwhile, keeping in mind the rising demand of digital media services, Noshe Group is planning to set up its digital arm soon. “We are getting into the online business. Online and electronic are two fields which we see ourselves aggressively pursuing in the next one and a half years. We already have two studios and now we are looking to expand,” informed Sethi.

The Group had recently started its own production house called Stoots India and is now looking to diversify its presence more into the electronic medium space.

Sethi added, “The production house has all the necessary equipment. We have our own shooting floors, editing suites, recording suites, audio floors, editors, producers, directors, script-writers, still photographers. We make TV films and product films, radio spots and jingles, and as part of our communication strategy, it makes us offer better facilities to our clients. We are making ourselves most affordable and offering very high quality at the same time.”

The Noshe Group offers 360 degree communications services through specialised subsidiaries in advertising – Noshe Oceanic, the 360 degree integrated communications agency providing advertising, media and activation services; public relations via Noshe PR; and production through Stoots India. Having 20 years of experience, Noshe’s existing clients are primarily from the field of education, real estate and retail.

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