The Chandigarh branch of Noshe Oceanic has added two new businesses to its kitty. The agency has bagged the creative and media duties of Nikka Mal Jewellers and Talwar Jewellers. The combined size of both the accounts is upwards of Rs 50 lakh.
Both Nikka Mal Jewellers and Talwar Jewellers are well known names in the jewellery space in Punjab.While the former has stores in Ludhiana and Jalandhar, Talwar Jewellers has stores in Chandigarh.
Speaking on the account wins, Anupama Mehrotra, Vice-President, Noshe Oceanic, said, “Our creative credentials helped us in winning the accounts. They saw our work and liked it. Besides, our forte in retail also impressed the clients.”
Rajeev Gupta, Vice-President, Noshe Oceanic, added, “Our 360-degree communication approach worked in our favour.”
The agency bagged these accounts early this week. Though the work on the accounts hasn’t begun yet, but the communication approach will primarily entail both print and outdoor.
Talking about the challenges ahead, Mehrotra said, “There is competition in the market. So, we have to create hype around these brands so that jewellery becomes synonymous with Nikka Mal and Talwar.”