Top Story


Home >> Advertising >> Article

Noshe Oceanic bags Somany Tiles business

Font Size   16
Noshe Oceanic bags Somany Tiles business

Noshe Oceanic has recently added the Somany ceramics account to its kitty and will now be working across its brand basket. The account is pegged at Rs 7 crore. It may be recalled that in March-end 2009, Noshe Oceanic had bagged the creative and media duties for Somany Tiles’ high-end designer tile brand Schablona.

According to the agency, one of the key factors that aided Somany’s agency selection process was prompt servicing and outstanding creativity. Today, one of the biggest challenges before agencies is ‘fast turnaround time’. Catering to an arena of segments had helped the Noshe Oceanic team in meeting tight deadlines, the agency claimed.

Somany as a brand has taken the proactive approach in the last few years and choosing Noshe Oceanic to partner its communication is one of its aligned salient moves. Anupama Mehrotra, Vice President, Noshe Oceanic, said, “We understand Somany’s precise advertising requisites, and hence, our endeavour would be to offer more effective and creative solutions in least turnaround time.”

“Noshe Oceanic will be working on a 360 degree initiative, including print, TVC, OOH, Internet and below the line activities,” she added.

Also read:

Noshe Oceanic bags creative & media duties for Somany Tiles’ Schablona


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.