Top Story


Home >> Advertising >> Article

Noshe Oceanic bags Somany Tiles business

Font Size   16
Noshe Oceanic bags Somany Tiles business

Noshe Oceanic has recently added the Somany ceramics account to its kitty and will now be working across its brand basket. The account is pegged at Rs 7 crore. It may be recalled that in March-end 2009, Noshe Oceanic had bagged the creative and media duties for Somany Tiles’ high-end designer tile brand Schablona.

According to the agency, one of the key factors that aided Somany’s agency selection process was prompt servicing and outstanding creativity. Today, one of the biggest challenges before agencies is ‘fast turnaround time’. Catering to an arena of segments had helped the Noshe Oceanic team in meeting tight deadlines, the agency claimed.

Somany as a brand has taken the proactive approach in the last few years and choosing Noshe Oceanic to partner its communication is one of its aligned salient moves. Anupama Mehrotra, Vice President, Noshe Oceanic, said, “We understand Somany’s precise advertising requisites, and hence, our endeavour would be to offer more effective and creative solutions in least turnaround time.”

“Noshe Oceanic will be working on a 360 degree initiative, including print, TVC, OOH, Internet and below the line activities,” she added.

Also read:

Noshe Oceanic bags creative & media duties for Somany Tiles’ Schablona


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems