Noshe Oceanic has recently added the Somany ceramics account to its kitty and will now be working across its brand basket. The account is pegged at Rs 7 crore. It may be recalled that in March-end 2009, Noshe Oceanic had bagged the creative and media duties for Somany Tiles’ high-end designer tile brand Schablona.
According to the agency, one of the key factors that aided Somany’s agency selection process was prompt servicing and outstanding creativity. Today, one of the biggest challenges before agencies is ‘fast turnaround time’. Catering to an arena of segments had helped the Noshe Oceanic team in meeting tight deadlines, the agency claimed.
Somany as a brand has taken the proactive approach in the last few years and choosing Noshe Oceanic to partner its communication is one of its aligned salient moves. Anupama Mehrotra, Vice President, Noshe Oceanic, said, “We understand Somany’s precise advertising requisites, and hence, our endeavour would be to offer more effective and creative solutions in least turnaround time.”
“Noshe Oceanic will be working on a 360 degree initiative, including print, TVC, OOH, Internet and below the line activities,” she added.
Noshe Oceanic bags creative & media duties for Somany Tiles’ Schablona