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Noshe Oceanic bags Rathi Steel account

Noshe Oceanic bags Rathi Steel account

Author | Puneet Bedi Bahri | Wednesday, Jun 18,2008 7:54 AM

Noshe Oceanic bags Rathi Steel account

Noshe Oceanic is riding ahead aggressively. Its latest business success is the Rathi Steel account estimated at Rs 5 crore.

Anupama Mehrotra, VP, Noshe Oceanic, said, “Noshe Oceanic has been on an aggressive account acquisition path. Now, with Rathi, we are excited about making a strong impression in a totally new segment which poses a new challenge to us. At Noshe, we love challenges and will justify our client’s faith in us yet again.”

“This will be a complete 360 degree initiative, at present we are working on the creative aspects and will not be able to give details,” said Mehrotra. The steel industry is highly competitive and Rathi Steel would be looking for breakthrough communication.

Rathi Steel is a brand with an edge in technology, lineage and market presence. The company is headed by Punam Chand Rathi who is well known in the steel industry with his involvement of over five decades in steel melting and rolling/rerolling.

Among Noshe Oceanic’s recent wins are the Mid-day, Galgotias Educational Institutions and World Trade Park accounts.

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