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Noshe Oceanic bags Kala Mandir account; offshoot StootsIndia bags ad duties of CRNK

28-June-2006
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Noshe Oceanic bags Kala Mandir account; offshoot StootsIndia bags ad duties of CRNK

Noshe Oceanic’s Chandigarh branch has bagged the creative and media duties of Kala Mandir, a well-known name for wedding sarees, suits and lehengas in Jalandhar. The agency’s arm, StootsIndia, has won the advertising duties of the CRNK Group. Founded by Chandgi Ram Naval Kishore in 1980, the CRNK Group has diversified business interests like sanitaryware, designer sarees and real estate consultancy.

The CRNK Group account size has been pegged at Rs 50 lakh. Elucidating the reason for awarding the mandate to StootsIndia, Mahesh Bansal, Managing Director, CRNK, said, “We were impressed by the creatives and the communication strategies provided by StootsIndia for building up CRNK.”

Commenting on the win, Kanika Narang, Associate Vice-President, StootsIndia, said, “It is always more challenging to establish a new brand in the market, but then the multi-level communication plan that we presented to the client did the job for us.”

Meanwhile, the Chandigarh branch of Noshe Oceanic has bagged the creative and media duties for Kala Mandir. The pitch process for Kala Mandir took place in May and saw the involvement of some local agencies of Chandigarh, besides Noshe Oceanic. The names of these agencies could not be ascertained. The account size is in excess of Rs 50 lakh.

Established in 1968, Kala Mandir has opened several outlets across Punjab and so far was getting its creative work done internally. It is only now that Kala Mandir felt the need for an agency and signed on Noshe Oceanic based on the creative approach showcased by the agency.

Enthused by the win, Vidushi Batra, Associate Branch Head, Noshe Oceanic, Chandigarh, said, “Our experience of serving retail giants has helped us in understanding the psyche of the target groups. Thus, it will help in building up Kala Mandir, thereby creating a distinct identity.”

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