Top Story


Home >> Advertising >> Article

Noshe Oceanic bags creative and media duties of AAR ESS Floor Zone

Font Size   16
Noshe Oceanic bags creative and media duties of AAR ESS Floor Zone

Noshe Oceanic has been continually adding new business to its kitty, the latest being the creative and media duties of Mumbai-based firm AAR ESS Floor Zone. The company has at its helm Rehan Sumar as the Managing Director, who started off the wholesale business in Dubai 10 years back with a local partner. The company set up its base in Mumbai six years ago and was in the wholesale business so far, but now it is diversifying into the retail business.

AAR ESS Floor Zone will be opening an exclusive showroom for various types of floorings under the ‘Floor Zone’ brand name by June-end. So far they have been importing and stocking all kinds of PVC floorings, wooden laminates, rubber floorings, carpets and rugs and carpet tiles, all of which are from leading brands from all over the world.

The decision to assign the mandate to Noshe Oceanic was based on reference from other parties. Elucidating more on the same, Rizwan Sumar, General Manager, AAR ESS Floor Zone, said, “We liked their approach, which was very professional and their presentation was very good.”

Anupma Mehrotra, AVP, Noshe Oceanic, said, “Working for AAR ESS Floor Zone will be very challenging because it is a very new concept and we will be using the right mix of advertisement and other means of communication to create an identity for the brand.”


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve