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Noshe Oceanic bags creative and media duties of AAR ESS Floor Zone

30-May-2006
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Noshe Oceanic bags creative and media duties of AAR ESS Floor Zone

Noshe Oceanic has been continually adding new business to its kitty, the latest being the creative and media duties of Mumbai-based firm AAR ESS Floor Zone. The company has at its helm Rehan Sumar as the Managing Director, who started off the wholesale business in Dubai 10 years back with a local partner. The company set up its base in Mumbai six years ago and was in the wholesale business so far, but now it is diversifying into the retail business.

AAR ESS Floor Zone will be opening an exclusive showroom for various types of floorings under the ‘Floor Zone’ brand name by June-end. So far they have been importing and stocking all kinds of PVC floorings, wooden laminates, rubber floorings, carpets and rugs and carpet tiles, all of which are from leading brands from all over the world.

The decision to assign the mandate to Noshe Oceanic was based on reference from other parties. Elucidating more on the same, Rizwan Sumar, General Manager, AAR ESS Floor Zone, said, “We liked their approach, which was very professional and their presentation was very good.”

Anupma Mehrotra, AVP, Noshe Oceanic, said, “Working for AAR ESS Floor Zone will be very challenging because it is a very new concept and we will be using the right mix of advertisement and other means of communication to create an identity for the brand.”

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