Noshe Oceanic has added another account to its kitty. The Delhi branch of the agency has been awarded the creative and media mandate of Clinic Dermatech, Delhi-based company providing solutions in skin care and body sculpting techniques. The size of the business is pegged in the region of Rs 2 crore. This is the first time the company has appointed an agency to handle its advertising.
The pitch process had seen the participation of around 4-5 agencies. However, their names could not be ascertained despite repeated attempts.
“Our conviction over the creative and the media buying strengths helped us in emerging as the winner,” said Anupma Mehrotra, AVP, Noshe Oceanic.
Giving the reasons for choosing Noshe Oceanic, Tabassum Varma, Manager-Communications and Operations, Clinic Dermatech, said, “They are realistic, they have a lot of experience and know the pulse of the masses. They proved commercially viable for us and could understand our needs.”
The media mix encompasses print campaigns, outdoor and BTL activities.