Delhi-based advertising agency, Noshe Oceanic, has bagged the creative and media duties of Superhouse Group and its flagship brand Allen Cooper. The account size is pegged in the region of Rs 3-4 crore. Triton, Delhi was the incumbent agency.
The pitch process was called a month back and saw the participation of 5-6 agencies, including Percept and Foundation. Elucidating the reason behind the win, Asheesh Sethi, President, Noshe Oceanic, said, “Despite stiff competition from other leading agencies, Noshe won in a close finish. The client has understood our genuineness and dedication to the brand, and given us full marks in all departments.”
Speaking about the communication strategy, Sethi said, “Our task will be to reposition the brand, and since the target group is a wide section of people across categories, the message would be delivered through a 360-degree media campaign.”
Bobby Padam, Brand Manager, Allen Cooper, said, “After excelling in the export market and serving to a host of vendors worldwide, we will be trying to catch the domestic market as well with the help of Noshe Oceanic. Our communication strategy will focus on our reaching the TG and making Superhouse Group and Allen Cooper a name to reckon within in the leather goods category as we have already done internationally.”
Superhouse Group is a $50 million group, which manufactures and exports finished leather, finished footwear, leather goods and leather garments. The Group has 17 units. They have their presence in over 35 countries and are the approved vendors to worldwide brands such as Wal-Mart, Filanto, Auchan, Andre, Shoe Fayre, and Hudson Bay, among others.