Noshe Oceanic has been assigned the creative and media duties for new entrant, high-end designer tile brand Schablona from Somany Tiles. Noshe Oceanic will be handling its launch and complete communications task across the nation. Because it is a new brand, there is no incumbent agency.
On being selected to handle the new high-end brand, Asheesh Sethi, President, Noshe Oceanic, said, “Our deep understanding of the hi-end segment’s psyche, teamed with a strong creative strategy and a prudent selection of high-end media has brought infallible results each time.”
He further said, “The advantages that come with catering to the crème de la crème of society are many, but so are the drawbacks. Quality control is one area where high-end niche brands have no room for compromise. Hence, a brand strategy which is polished, subtle and appealing to the finickiest of tastes is essential.”
Sethi added that it would be a 360-degree account involving print,
TVC, OOH, digital and below-the-line activities.