Delhi-based Noshe Oceanic has bagged the advertising duties for Orris Infrastructure following a multi-agency pitch which began in November 2006. Orris is a new entrant in the realty space with a number of upcoming projects. The size of the business is pegged at Rs 10-15 crore.
Vijay Gupta, Managing Director, Orris Infrastructure Pvt Ltd, said, “We are here to provide quality real estate solutions to our clients. With a host of projects coming up that would be truly new age, we were on the lookout for an advertising agency that could carve a niche for us. And gunning for the best, we did not want to compromise on the marketing and communications strategy. Noshe Oceanic has the infrastructure and bandwidth to help us make our presence felt.”
Asheesh Sethi, President, Noshe Oceanic, said, “In the highly competitive industry of real estate, Orris has arrived with loads of promise. Noshe will first announce their arrival with a burst of advertising and effective communication products like brochures, etc. Once that is done, we intend to go full steam ahead towards establishing their projects, and create communiqués and generate know-how amongst its target groups. It’s a relationship that has begun with an immense amount of trust in our capabilities and we hope to live up to it and indeed better the expectations.”
The agency will be assisting Orris in making its foray and will create awareness about its real estate projects in residential as well as commercial spheres. Noshe will assist Orris in its advertising and communication strategy to help establish the brand. The agency will soon create a batch of effective advertising through an all-encompassing media plan.